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Data-driven content: The key to connecting with healthcare consumers

Martech

Nowhere is this shift more evident than in healthcare products and services. Dig deeper: Breaking through the noise: How brands can connect with today’s consumers Implementing owned asset optimization Owned asset optimization (OAO) is an approach to digital marketing that has revolutionized brand strategies for healthcare organizations.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

Healthcare has seen no real downturn or impacts. At least take market share. If things are tougher for you, well, they cant be tougher everywhere. Toast says restaurants arent slowing down. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) than it’s seen in years. Go find a segment where you can win. #4.

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Healthcare brand: thriving amidst market disruption A healthcare brand – faced with a -10% YoY revenue decline and significant budget cuts – sought innovative solutions to maintain its market presence. This helped them efficiently manage multiple brands, identify optimization opportunities and mitigate cannibalization.

Retail 74
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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

Amazon’s acquisition of PillPack illustrates this perfectly: they saw value in both the complex software systems and innovative packaging that could transform their healthcare ambitions. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share?

Sell 83
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Your 2023 SaaStr New Years’ Resolutions

SaaStr

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. At least take market share. If things are tougher for you, well they can’t be tougher everywhere. Toast says restaurants aren’t slowing down. Go find a segment where you can win. #4.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98
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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Johnson and Johnson.