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5 Examples of How Machine Learning Can Improve your Healthcare SaaS Product

SaaStr

The global healthcare industry is facing a crisis. Now more than ever, these past few months have shown us just how vital it is for health systems to be able to meet the demands of the market. When the healthcare system is not able to serve properly, precious lives are lost. By Marcelo Lopez, UruIT CEO. billion in 2018.

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Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. What’s more, consumers expect companies to use this information to meet their needs. Why we care. Learn more here.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.

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Unlocking the Power of Personalization in B2B Healthcare Marketing

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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What Is Cloud-Based Healthcare?

Salesforce

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?