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ActionIQ brings its CDP to healthcare

Martech

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Technologies are evolving at a faster rate to connect with customers in an ever-changing world. Why we care. Learn more here.

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Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

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5 Tips to Modernize Your Healthcare Marketing

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing The healthcare industry is constantly evolving, with new technologies and medicines being developed every day. As a result, healthcare marketers must be agile and adapt quickly to keep up with the changes. Why Modernize Healthcare Marketing?

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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work. Read it now.

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How Can Providers and Health Plans Improve the Patient Experience in Healthcare?

Salesforce

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Read The Customer Experience in Health Care report.