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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail.

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How Healthcare Marketers Can Prove Their Business Impact

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

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Lessons from Walmart Closing Down its Healthcare Clinic Business

The Advantexe Advisor

The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Prioritizing work strategically. Before agile marketing could succeed, they knew they needed to really spend some time prioritizing work strategically. “We