Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 105

Healthcare B2B Technology Technology 105

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Martech

OCTOBER 12, 2021

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Technologies are evolving at a faster rate to connect with customers in an ever-changing world. Why we care. Learn more here.

Healthcare 106

Healthcare Retail Represent Meeting 106

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 105

Healthcare Clients Start-ups Consult 105

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

Healthcare 98

Healthcare Appointment Transportation Contact 98

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work. Read it now.

Healthcare 98

Healthcare Government Hospitality Technology 98

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 115

Healthcare Appointment Hospitality Drivers/motivators 115

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Salesforce

AUGUST 7, 2024

Leverage technology for support Embrace AI-powered chatbots to handle routine inquiries and basic troubleshooting, freeing up human agents for more complex issues and personalized interactions. Customer loyalty in action: Reducing hospital readmissions with proactive care Let’s look at a fictional healthcare provider, Great Health, Inc.,

Hospitality 105

Hospitality Customers Healthcare Transportation 105

Salesforce

AUGUST 24, 2021

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Read The Customer Experience in Health Care report.

Healthcare 98

Healthcare Hospitality Appointment Technology 98

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health. What drives trust in healthcare?

Healthcare 98

Healthcare Trust Pharmaceutical Service 98

G2

NOVEMBER 11, 2024

Healthcare is an incredibly complex and critical industry. With healthcare workers and their patients at the core, the need to manage HR processes diligently and faultlessly is paramount.

Healthcare 59

Healthcare Technology Technology Process 59

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. By using a connected platform that directly pulls in credentialing data such as Council for Affordable Quality Healthcare (CAQH) data, you can cut the time it takes to credential and contract a provider down to weeks.

Healthcare 98

Healthcare Contract Networking Negotiate 98

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. AI-powered technologies such as voice assistants (e.g.,

Transportation 98

Transportation Education Angle Healthcare 98

Salesforce

FEBRUARY 20, 2025

Picture hospitals where automated systems manage medication delivery and supply restocking, allowing healthcare providers to advance patient treatment and bedside manner. In healthcare, Intuitive Surgical evolved from digital surgical planning to over 7,000 da Vinci robotic systems performing millions of life-giving procedures.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Search Engine Land

SEPTEMBER 4, 2024

Healthcare brand: thriving amidst market disruption A healthcare brand – faced with a -10% YoY revenue decline and significant budget cuts – sought innovative solutions to maintain its market presence. This not only boosts ROI but also justifies the initial investment in technology.

Retail 74

Retail Healthcare Strategize Campaign 74

Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

Government 94

Government Technology Technology Healthcare 94

Tibor Shanto

DECEMBER 6, 2021

His executive leadership, sales, and technology experience includes 17 years in Fortune 500 companies, and more than 20 years in middle market, small, and early stage firms. . Rick consults with executives, investors and boards of B2B technology, SaaS and technology enabled firms, as well as financial and professional services companies.

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Heinz Marketing

AUGUST 21, 2024

Navigating Regulatory Compliance As AI technology advances, the regulatory landscape governing its use becomes more complex. Managing these risks is critical in finance, manufacturing, and healthcare industries, where AI-driven decisions can have far-reaching impacts.

B2B 69

B2B Legal Government Healthcare 69

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. I am trained with MarTech content.

Healthcare 62

Healthcare A/B testing Appointment Campaign 62

Hubspot

JULY 30, 2024

Use technology to simplify the process. Closing Statement 3 Healthcare CISOs and CTOs often tell me their teams struggle to identify and close data security vulnerabilities due to resource constraints. Sound familiar? What I like: Personalized closing statements help customers feel like they are interacting with a human, not a bot.

Closing 85

Closing Quota Healthcare Tradeshows 85

Salesforce

OCTOBER 11, 2024

The rapid evolution of the healthcare landscape is nothing short of revolutionary. Technological innovations such as mobile health apps, wearable devices, and AI are transforming how care is delivered. Embracing technology in this dynamic environment is crucial, particularly in terms of data security in healthcare.

Healthcare 52

Healthcare Pharmaceutical Technology Technology 52

Sales Pop!

MARCH 15, 2024

The Importance of Being Human Even with more technology, Chris believes keeping the human touch in business is important. A Special Note on Healthcare VA and VA focuses a lot on healthcare, helping professionals like doctors and dentists with tasks like talking to patients and managing to bill.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Healthcare 111

Healthcare Product Launch Technology 111

Predictable Revenue

MARCH 25, 2021

This is the first blog in the series of Highly Regulated Industries, featuring tips, tricks, and tactics from sales professionals selling into heavily regulated spaces from cybersecurity to healthcare.

Technology 66

Technology Technology Healthcare Sell 66

Salesforce

NOVEMBER 21, 2022

But there are ways to make the healthcare platform better for patients, while also helping your organization save money. People expect a better experience from their healthcare provider — one that parallels what they receive from consumer brands like CVS or Amazon. Level up your healthcare tech. Download the report. 300 points.

Healthcare 52

Healthcare Appointment Referrals Technology 52

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Healthcare 122

Healthcare Finance Entertainment Education 122

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Amazon’s acquisition of PillPack illustrates this perfectly: they saw value in both the complex software systems and innovative packaging that could transform their healthcare ambitions.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. More technology. The solution to this data conundrum?

Trust 119

Trust Customers Healthcare Teamwork 119

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceutical 131

Pharmaceutical Healthcare Hospitality Campaign 131

Sales Pop!

JULY 5, 2024

The advancements in MS/MS technology have made it possible to conduct comprehensive analyses of biological samples, leading to new discoveries in genomics and proteomics. This technology enhances the sensitivity and resolution of analyses, making it ideal for applications in pharmaceuticals, environmental testing, and food safety.

Pharmaceutical 130

Pharmaceutical Technique Technology Technology 130

Salesforce

SEPTEMBER 10, 2024

Salesforce’s Einstein technology can analyze customer data to predict the best moment to send each email. By understanding how people interact with emails, AI can predict the best time to send each message to each individual, ensuring more people will see your emails and be interested in what you have to say. What can AI do for you?

B2B 59

B2B Healthcare Relationship Management Campaign 59

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Q: How did you first get into marketing and technology? As technology has advanced, it’s become embedded, and it’s a part of marketing you can’t untie.

Healthcare 108

Healthcare Technology Technology Sports 108

Martech

OCTOBER 1, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. It had technology. It describes its mission as promoting health, wealth and happiness. Yes, MERGE already had engineering, app development and website design.

Healthcare 111

Healthcare Consult Promote Clients 111

Salesforce

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

Trust 95

Trust Healthcare Pharmaceutical Appointment 95

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences. Security is a big plus, too. And then there’s cost. Processing large amounts of data in the cloud is expensive.

Objectives and Key Results 66

Objectives and Key Results Retail Healthcare User Experience 66

Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.

Healthcare 97

Healthcare Pharmaceutical Cold Call Hospitality 97