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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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13 HubSpot updates from December to kickstart your 2025

Martech

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. Automate backup scheduling in HubSpot.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). The actual testing and analysis of results constitute only the last two steps.

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Top link-building insights heading into 2024 by Internet Marketing Ninjas

Search Engine Land

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?

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15 Sales Training Topics That Maximize Team Readiness

SBI

Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? Sellers often lack the fundamental skills needed for high-value calls, demos, and meetings.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Does clicking the key functionality do anything? The most common objection to this pre-sale (or smoke test) process is that customers will be upset that full functionality is not available. The result? That resulted in… Image Source. Which only resulted in one customer over three months. Does the UI open?

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