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The Hidden Costs of Efficiency

Sales Hacker

PCF is about focusing on 1 or 2 high-impact channels. Pocus – launched their AI Strategy tool to the general public. Three frameworks to consider. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Most teams try to run too many channels. Product-led SEO.

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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Good offers drive active interest and keep you subscription rates high. Are you considering producing webinars or launching surveys? If you are unable to attend, don’t worry. Connect with HubSpot :

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Achieving Impact With Your Go-To-Market Strategy

Highspot

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. To eliminate silos and rally your teams behind the high-impact activities that drive business outcomes, you need shared visibility into what works and what doesnt.

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YouTube adds more formats for Video Reach Campaigns

Search Engine Land

With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts. Launched in 2019, VRCs enable advertisers to upload a range of ad types, including six-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, within a single campaign. .”

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6 Strategic Design Tips for Converting Your Pitch into a Microsite

Salesforce

A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. What makes microsites so successful and strategic is their simplicity. Develop a clear message for highest impact Determine what you want your audience to know.

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The ethics of AI-powered marketing technology

Martech

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.