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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Minor variations in messaging, such as swapping a region, can be executed with a strong framework and a series of prompts without taxing creative teams.

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Sales, You Have To Do The Whole Job, All The Time!

Partners in Excellence

Or the one I hear too often, “My job is to focus on deals, I don’t have time for all this account/territory planning or pipeline/forecasting stuff… ” Or, I don’t have time to plan my deals or my calls, I’m experienced, I can just shoot from the lip. ” Or, “Management is beating me up.

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Four Ways to Refresh Your Sales Asset Management Strategy

Highspot

Consider how you launch new content — rather than simply uploading a new whitepaper or datasheet and hoping reps discover it, try packaging related assets together. Say you’ve recently launched a new product offering — including a kit of required reading within a sales play is an easy way to get eyes on essential training assets.

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The 40+ Best Apps for Salespeople Who Want to Win

Sales Hacker

Skill Pill provides micro-learning and gamified learning apps, delivering high-impact training when and where you need it. Auto Dealer App by Pulse allows dealerships to launch their own branded Mobile App to increase sales and service visits. Price: Free. Available here: iOS | Android. Available here: iOS | Android.

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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Hubspot

When Healthcare.gov first launched, a common number cited was that it contained 500 million lines. A visualization doesn''t have to be complex to be high-impact. By overlaying time, data, and geography, she is able to display both the rapid progression of unemployment and the regions hit hardest. Try it out.

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2020: Outreach’s Year in Review

Outreach

We navigated through the darkness, in unknown territory, drawing the map as we went. Launched the premier interactive community for sales professionals. Sales Hacker , which was acquired by Outreach in 2018, launched a new digital community to help sales professionals connect with one another in the remote world.

CRM 75
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The Sales Rep You're Talking to on LinkedIn Might Not Be a Real Person — Here's What Real Sales Reps Have to Say

Hubspot

But what about when AI crosses into territory typically reserved for real, authentic human interactions? The experience led DiResta and her colleague, Josh Goldstein, to launch an investigation which uncovered more than 1,000 LinkedIn profiles using faces that appear to be created by AI.

Sales 78