Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation.

Campaign 114

Campaign Niche Territory Construction 114

ClickFunnels

JULY 21, 2021

High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. But your business only helps them with one or two very niche problems. B2B Lead Generation. This isn’t the time for a monologue. The sky’s the limit here.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

PandaDoc

DECEMBER 19, 2022

Prospecting isn’t the same as lead generation, though it is quite close. Prospecting is the process of finding leads that are a good fit for your product or service offering. At a high level, all prospecting methods can be divided into two buckets: inbound and outbound. B2B sales prospecting in a nutshell.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. Niche targeting. A more complex sales cycle. The gated B2B portal.

B2B 130

B2B B2C Retail X-functional 130

Sales Hacker

OCTOBER 7, 2021

Trust is built of five components. Trust gets you in the door, but it’s competency, reliability, integrity and vulnerability that keep you there. Trust yourself. Trusted relationships, connections, and domain expertise are essential in all careers, but particularly in sales. Alyssa Merwin.

Sales 130

Sales Start-ups Up-sell Cross-sell 130