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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers. Different Types of Agencies: Marketing Agencies : Specialize in creating and executing marketing campaigns.

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A co-pilot approach to genAI (with prompt examples)

Martech

This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change.

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This week’s AI-powered martech releases

Martech

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

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Convert Buyers by Unleashing their Hidden Enemies

Cerebral Selling

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. ” But there’s a problem.

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Perfect Prospecting

Partners in Excellence

Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Which of these customers is likely to be the most concerned and most ready to want to do something with what you are talking about?

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Arise RevOps, the New Orchestrators of Customer Experience

Hubspot

To do this, it has to reinvent its approach to delighting customers or risk losing the trust of its user base – and its market share. When a company is getting off the ground, it will tend to focus on a small number of high-impact channels. More tools to manage. More touchpoints to maintain.

Customers 101
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. The new Bing failed to take any market share from Google after six months. Sam Tomlinson shared 10 advanced strategies for optimizing your Google Ads account.