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This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change.
marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and marketshare.
When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. You’re thinking, “We sell thousands of food products and have huge brand awareness and marketshare. ” But there’s a problem.
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To do this, it has to reinvent its approach to delighting customers or risk losing the trust of its user base – and its marketshare. When a company is getting off the ground, it will tend to focus on a small number of high-impact channels. More tools to manage. More touchpoints to maintain.
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John Graff, Chief Marketing Officer at Sonim , predicts: "I believe 2021 will be a year that will provide significant opportunities for companies to grow/expand marketshare. Brands will capitalize on change. Because many companies will fall into the trap that there will be a post-2020 'return to normal.'
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Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing marketshare.
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Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Marketshare: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing marketshare.
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