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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

DECEMBER 28, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 116
Retail X-functional Launch Non-Profits 116
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SEO implementation: A comprehensive guide

Search Engine Land

JUNE 26, 2024

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms.

X-functional 85
X-functional Drivers/motivators Clients Growth 85
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