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Minimum Viable Metrics

Partners in Excellence

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Each of us has a goal for these, reporting them each week.

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3 Real-Life Examples of Incredibly Successful A/B Tests

Hubspot

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.