Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Companies like AirBnB, Zappos, Uber.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Hubspot

OCTOBER 1, 2014

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? ComScore ran an experiment on their product pages to accomplish just that. The Original.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

Product 67

Product X-functional A/B testing Minimum Viable Product 67