ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. 59% of Redditors are not on X. We’ll cover: Why Reddit is a valuable platform for advertisers. Processing.

X-functional 85

X-functional Niche Promote Represent 85

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prioritise impact over speed. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Acquisition.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103