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In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objectionhandling, closing, time management. As a result, it seems everything is “coaching.”
Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. And the best part?
Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? Sellers often lack the fundamental skills needed for high-value calls, demos, and meetings.
I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . But we can’t know that for sure unless we see whether it gets results. But they don’t get the results your A-players get, and they don’t know what to do about it. Need inspiration?
The ability to effectively and consistently articulate your company’s value proposition is the primary key to sales success, so it’s critical that companies invest in the right sales training tools to create competent and effective sellers. In fact one customer did a trial to compare training results with and without Allego.
Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.
The ability to effectively and consistently articulate your company’s value proposition is the primary key to sales success, so it’s critical that companies invest in the right sales training tools to create competent and effective sellers. In fact one customer did a trial to compare training results with and without Allego.
And the data shows this, declining results across virtually every metric we see. “If what we are doing now isn’t working, as well, all we need to do is more… ” But, increasingly, we seem to be failing to prepare our sellers to engage in highimpact ways.
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