Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 96

Strategize B2B Lead generation Objectives and Key Results 96

Partners in Excellence

AUGUST 1, 2018

But I’m not certain the issue is the volume of questions, but the quality of the questions and the ensuing conversations and shared learning that should result from great discovery calls. Perhaps we don’t know how to listen, great listening provokes insightful questions and high impact conversations.

High impact 62

High impact Conversion Pitch Sell 62

ConversionXL

OCTOBER 23, 2015

A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. What are the persona’s objections / fears? In other words, you’re too familiar with your site to look at it objectively, even if you think you’re capable of doing so. Ask the right questions.

UX 122

UX Objectives and Key Results Conversion High impact 122

Salesforce

JUNE 26, 2023

You’ll be able to focus your efforts on high-impact areas that offer optimal returns. Build a proof of technology To ensure a successful integration of AI into your organization, you must develop an actionable plan that addresses key business questions. Get articles selected just for you, in your inbox Sign up now 2.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 79

Objectives and Key Results GTM CRM Follow-up 79

Martech

DECEMBER 6, 2024

It assists them in creating high-quality content. These directors want to use AI to improve business results. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 122

Angle Objectives and Key Results Education Strategize 122

Gong.io

SEPTEMBER 26, 2022

This can result in inconsistent messaging. Start by setting objectives for each rep, but be clear here. This is a guide that details best practices for various situations — how to prospect, how to overcome objections, when to follow up, etc. Have you implemented new strategies or discovered better ways to handle objections?

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

ConversionXL

AUGUST 17, 2017

Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. This is too late, and generally results in the need for unwieldy design changes further down the track that could easily have been avoided. The actual testing and analysis of results constitute only the last two steps. UX reports.

Process 103

Process A/B testing Objectives and Key Results UX 103

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” This is brilliant!

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Salesforce

FEBRUARY 21, 2024

Why sales performance reviews are important How to lead a sales performance review 7 sales performance review examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What you’ll learn: What is a sales performance review?

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Partners in Excellence

OCTOBER 12, 2012

” It’s an important concept, but one that’s always been a key element of the sales person’s role. Learning from our peers, adapting their best practices to our own work improves our ability to help our customers achieve the objectives. So much of the literature seems to focus on Teaching As An Event.

Customers 112

Customers Pitch Objectives and Key Results Education 112

Hubspot

JUNE 5, 2023

Daniel Ariely’s book Predictably Irrational takes a deep dive into the way and extent to which human emotions play a role in decision-making — often resulting in irrational decisions. For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. Ask High-Impact Questions.

Service 84

Service Conversion Objectives and Key Results High impact 84

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

OCTOBER 16, 2023

Ideally, you are going above and beyond to make your content the best it can be for any given topic, turning it into something that should objectively rank due to its quality. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

Search Engine Land

AUGUST 23, 2024

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. For CMOs, this isn’t a shiny object. And that’s the beauty of edge computing.

Objectives and Key Results 68

Objectives and Key Results Retail Healthcare User Experience 68

Search Engine Land

SEPTEMBER 21, 2023

Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical SEO within the website’s structure. Technical SEO pushes your content to the top of search engine results. Focusing solely on technical SEO is a gap in itself.

Objectives and Key Results 95

Objectives and Key Results Engineering High impact Networking 95

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. And the best part?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Salesforce

FEBRUARY 12, 2024

However, there are key differences to keep in mind. Even though it might not result in an immediate sale, this relationship-building technique helps reps earn the trust of prospects. What is the impact on them, professionally or personally? I like to call these high-impact questions. Ask high-impact questions.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Search Engine Land

APRIL 2, 2024

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

Objectives and Key Results 73

Objectives and Key Results Consult Engineering Technology 73

Search Engine Land

FEBRUARY 13, 2023

Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide. Impact and outcome The expected impact is a crucial aspect of testing, as it outlines the goals and objectives of the test.

Objectives and Key Results 80

Objectives and Key Results Territory Campaign Engineering 80

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes. This saves time, eliminates extra clicks, and enhances user productivity by making key records immediately accessible.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63

Sales Pop!

MAY 26, 2023

Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — This can result in shorter sales cycles, higher win rates, and increased revenue. The post What is Sales Enablement?

Objectives and Key Results 84

Objectives and Key Results Cross-sell Sales Strategize 84

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. The more detailed and accurate your ICP is, the more resultative your sales will be. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Gong.io

OCTOBER 18, 2021

In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. The key is to tell a before and after customer story. It’s hard because of [Common objection], right? So what exactly is a “polarizing insight?”.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

The 5% Institute

JULY 27, 2023

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Impact on Productivity and Time Management In the realm of productivity, the 80/20 rule emphasizes prioritization. In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Outreach

FEBRUARY 7, 2022

Often, micromanagement is the result of company culture rather than a single person. For example, a buyer might have a price objection. One of the key benefits might be that the solution helps managers onboard new team members faster and increase team productivity by 30 percent. Delegate more. Recognize your team’s successes.

Objectives and Key Results 52

Objectives and Key Results Commission Pitch Sales 52

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Gong.io

DECEMBER 22, 2021

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . But we can’t know that for sure unless we see whether it gets results. But they don’t get the results your A-players get, and they don’t know what to do about it. Need inspiration?

Objectives and Key Results 62

Objectives and Key Results Sales Quota Strategize 62

SBI

FEBRUARY 21, 2020

Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? Sellers often lack the fundamental skills needed for high-value calls, demos, and meetings.

Objectives and Key Results 37

Objectives and Key Results Objection handling Cross-sell Referrals 37

The 5% Institute

JUNE 9, 2023

This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role. A sales manager is also responsible for developing and implementing sales strategies , identifying new market opportunities, and building strong relationships with key clients.

Objectives and Key Results 52

Objectives and Key Results Finance Drivers/motivators Sales 52

Highspot

JUNE 6, 2023

This decreases employee churn, and results in less time and resources spent on sales onboarding. Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding. Finally, let’s not forget about the most important part of your company – your people.

Closing 52

Closing Product Objectives and Key Results Quota 52

ConversionXL

AUGUST 21, 2014

Groove’s offer to help these users through the setup process resulted in a 26% response rate. Even when users insist on leaving, it’s possible to gain insight into their objections and craft a better service that ultimately lowers churn in the long run. The key is understanding that churn happens long before customers decide to cancel.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Highspot

AUGUST 15, 2023

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. Analytics gives you key insights into more than just sales performance but also how your sales enablement strategy is going.

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

PandaDoc

OCTOBER 30, 2023

Key takeaways Sales gamification can improve performance by drawing attention to specific metrics, sales targets, and KPIs. Points, scores, and objectives allow participants to get a clear understanding of the end goal while prizes and rewards motivate them to achieve it. Let’s jump in! People love to play games. Get the ebook 2.

Process 52

Process Objectives and Key Results Gaming Sales 52

Hubspot

NOVEMBER 7, 2023

As a result, your customers suffer and so does your team. A repeatable sales process is key to testing new sales motions and strategies. As a result, it’s very easy to get lost or overwhelmed by the features available to you. Naturally, with a remote team, organization is key. Good implementation is key.

CRM 78

CRM Contact Contract Objectives and Key Results 78

ConversionXL

FEBRUARY 28, 2017

Does clicking the key functionality do anything? The most common objection to this pre-sale (or smoke test) process is that customers will be upset that full functionality is not available. The result? That resulted in… Image Source. Which only resulted in one customer over three months. Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67