Hubspot

JUNE 5, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Daniel Ariely’s book Predictably Irrational takes a deep dive into the way and extent to which human emotions play a role in decision-making — often resulting in irrational decisions. Ask High-Impact Questions.

Service 88

Service Conversion Objectives and Key Results High impact 88

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. The more detailed and accurate your ICP is, the more resultative your sales will be. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount. Sales prospecting fuels your pipeline.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Sales Hacker

MAY 17, 2021

Open fields and missing rules cause a ton of extra work, compromise data integrity, and result in a lack of trust in the data at all levels of the company. There are two key questions to keep in mind when you’re structuring your data: Is this the right field type, and should this be required? High Impact, high value data capture.

CRM 99

CRM Objectives and Key Results Pipeline Finance 99

Salesforce

FEBRUARY 21, 2024

Why sales performance reviews are important How to lead a sales performance review 7 sales performance review examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What you’ll learn: What is a sales performance review?

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Salesforce

FEBRUARY 12, 2024

However, there are key differences to keep in mind. Even though it might not result in an immediate sale, this relationship-building technique helps reps earn the trust of prospects. What is the impact on them, professionally or personally? I like to call these high-impact questions. Ask high-impact questions.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Gong.io

DECEMBER 22, 2021

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . But we can’t know that for sure unless we see whether it gets results. But they don’t get the results your A-players get, and they don’t know what to do about it. Need inspiration?

Objectives and Key Results 62

Objectives and Key Results Sales Quota Strategize 62

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Hubspot

NOVEMBER 7, 2023

As a result, your customers suffer and so does your team. Below is a view of how a CRM dashboard displays deal forecasts, sales pipeline, and deals closed against quota for a given month. A CRM system generates an accurate sales funnel for you, which makes it easier to forecast future sales and effectively manage your team’s pipeline.

CRM 78

CRM Contact Contract Objectives and Key Results 78

Highspot

AUGUST 15, 2023

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. Analytics gives you key insights into more than just sales performance but also how your sales enablement strategy is going.

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

Highspot

JUNE 6, 2023

This decreases employee churn, and results in less time and resources spent on sales onboarding. Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding. Finally, let’s not forget about the most important part of your company – your people.

Closing 52

Closing Product Objectives and Key Results Quota 52

Heinz Marketing

AUGUST 27, 2018

For almost three years now, we’ve been producing a weekly radio program called Sales Pipeline Radio ( live every other Thursday at 11:30 a.m. Sales leaders who are saying, “Is there really a strong correlation between great sales training and business results?” And we had some pretty interesting results.

Pipeline 63

Pipeline Objectives and Key Results Sales Inside sales 63

Gong.io

SEPTEMBER 26, 2022

With these insights, you can replicate their success across your team and push more deals through your sales pipeline. This can result in inconsistent messaging. Start by setting objectives for each rep, but be clear here. Have you implemented new strategies or discovered better ways to handle objections?

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. I had a habit of putting leaders on a pedestal.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Validated user research is about getting measurable results. Identify key segments of users to target. Combine remarketing + personalization for best results.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Martech

MARCH 17, 2025

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. But more doesn’t always mean better.

Objectives and Key Results 103

Objectives and Key Results Technology Technology High impact 103

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. It helps you set goals that support your long-term business objectives and drive “actual” results. This helps you focus on high-impact activities.

A/B testing 54

A/B testing Objectives and Key Results CRM Customer Relationship Management 54