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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Sales Manager Responsibilities – A Detailed List

The 5% Institute

As a sales manager, you play a crucial role in driving revenue growth and ensuring the success of your organization. This article will explore the key responsibilities of a sales manager and provide insights into how you can excel in this role.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. As a result, your customers suffer and so does your team. A repeatable sales process is key to testing new sales motions and strategies. Naturally, with a remote team, organization is key.

CRM 78
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

Groove’s offer to help these users through the setup process resulted in a 26% response rate. Every day, data from over 130 processes are collected in O2’s data warehouse, including the entire billing and customer relationship management system. The key is understanding that churn happens long before customers decide to cancel.

Referrals 106
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.

Sales 137
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How to Prepare for Small Business Week (2025)

Salesforce

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. It helps you set goals that support your long-term business objectives and drive “actual” results. This helps you focus on high-impact activities.