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7 tips for delivering high-impact technical SEO audits

Search Engine Land

This results in missed opportunities for better search rankings and increased organic traffic. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This is where the Pareto principle can become a powerful strategic tool for you and your team. Pull user logs for each tool.

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5 steps to ensure business goals lead your martech strategy

Martech

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

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AI Tasks and Tools for SDR Success

Heinz Marketing

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

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A co-pilot approach to genAI (with prompt examples)

Martech

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. It assists them in creating high-quality content.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

We define sales enablement as the strategic approach to uniting stakeholders in sales, marketing, and operations around the common goal of providing salespeople with the right resources, content, processes, and technology needed to engage with prospects and customers throughout the buyer’s journey and sell effectively.