Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.

Sales 137

Sales Start-ups Up-sell Cross-sell 137

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Identify key segments of users to target.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Salesforce

SEPTEMBER 27, 2024

These are often technical, measurable, and objective. Communication Communication skills are in high demand across all industries, but are especially essential for finance workers. Attention to detail The work you do as a finance or accounting professional is both highly impactful and highly sensitive.

Finance 110

Finance Commission Territory E-commerce 110

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Use a neutral approach for best results. Data = Buy-in; your results automatically create the pull you need for change. Understand causes of bottlenecks on key ares. Teams work differently.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90