Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing. Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms.

CRM 103

CRM Contact Pipeline Follow-up 103

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 126

Technology Technology Meeting High impact 126

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Processing. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 110

Objectives and Key Results Technology Technology High impact 110

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

B2B 138

B2B A/B testing Campaign Lead generation 138

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 133

High impact Technology Technology Up-sell 133

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 97

Strategize B2B Lead generation Objectives and Key Results 97

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 118

Manufacturing Engineering Technology Technology 118

Partners in Excellence

JUNE 19, 2024

“A rep with a fantastic sales process but no meetings gets fired!” But I still had some skepticism, I’d always thought of the concept of high impact meetings. I learned, “A salesperson with no process at all, but with tons of meetings, can make you money!” Process is worthless!

Sell 122

Sell High impact Meeting Up-sell 122

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Processing.

A/B testing 103

A/B testing Technology Technology Growth 103

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Business email address Subscribe Processing. Confused yet? Get MarTech!

Engineering 108

Engineering User Experience High impact Technology 108

Sales Hacker

JULY 26, 2021

Zoom offers a similarly simple process for connecting. Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution.

Quota 129

Quota Cold Call CRM Sales 129

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. Learn how the model works. SUBSCRIBE See terms.

CTR 142

CTR Technique Strategize Niche 142

Martech

JUNE 1, 2022

High-impact audience development strategies. Broadly defined, audience development is the process of keeping your audience engaged with your business. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Who are they targeting?

High impact 112

High impact Campaign Niche Repeat business 112

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

B2C 115

B2C Launch High impact Market share 115

Martech

MAY 31, 2022

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Finding the right agency can be a time-consuming process, especially if you’re taking external help for the first time. The following process can help you shortlist the right agency: Do diligent research. Cost-benefit analysis.

Pitch 92

Pitch High impact Campaign Niche 92

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 108

B2B GTM Cross-sell Cold Call 108

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 123

Launch High impact UX Manufacturing 123

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. Business email address Subscribe Processing. Why we care. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. .”

Campaign 112

Campaign High impact Strategize Launch 112

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 114

Objectives and Key Results Click Through Rate High impact Drivers/motivators 114

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. Sales Productivity Stats: High-performing sales teams use nearly 3x the amount of sales technology than underperforming teams. Efficiency pertains to the distribution and use of resources. Qualifying. Negotiations.

Product 96

Product Tradeshows Appointment CRM 96

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. He focuses on establishing and building trust with their clients–through the sales, delivery, and ongoing support processes. He understands how to have high impact collaborative conversations with each.

Growth 118

Growth High impact Trust Conversion 118

Salesforce

JUNE 26, 2023

Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. ” With the vast potential of generative AI technology , industry leaders can feel overwhelmed or unsure of the best path forward.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 80

Objectives and Key Results GTM CRM Follow-up 80

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement. Get MarTech! In your inbox.

Legal 110

Legal Presentation Technology Technology 110

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. Enhancing the citizen experience requires an investment in new tools, capabilities and processes. Mia jordan, digital transformation executive.

Government 98

Government Trust Technology Technology 98

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we helping the customer move through their buying process? Are we we leveraging tools/technology/content as effectively as possible?

Cross-sell 100

Cross-sell Pipeline High impact Meeting 100

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had. Together, we could identify problem areas to go more deeply into.

Customers 106

Customers High impact Prospecting Conversion 106

Partners in Excellence

SEPTEMBER 11, 2018

We know we must align the customer buying and our selling process. We know we must understand the customer business, their markets, priorities, strategies, goals, challenges–engaging them in conversations that are impactful and relevant to them. We know we must be customer focused. We must hire the best.

High impact 86

High impact Prospecting Trust Presentation 86

Partners in Excellence

OCTOBER 12, 2012

Effective teaching is a journey– a series of things that happen in a relatively structured manner (sounds a lot like a process) to achieve outcomes over time. So effective teaching is really about a process or plan and the sharp execution of that plan. Technology helps, but technology is not the solution.

Customers 92

Customers Pitch Objectives and Key Results Education 92

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Technology 103

Technology Technology Strategize Negotiate 103

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Campaign 100

Campaign Niche Territory Construction 100

Martech

SEPTEMBER 27, 2021

Our people and processes still had to catch up with the technology we had purchased.”. She added, “Our first campaigns focused on very basic, but high visibility, high impact campaigns, and leveraged only CRM data and purchase behavior data.”. We now have a very powerful CDP. Segmentation and personalization.

E-commerce 104

E-commerce CRM Campaign High impact 104

Partners in Excellence

OCTOBER 24, 2018

Mindless email is, well crafted emails are high impact (more later). But he’s connected his numbers to the desired outcomes, and he constantly engineers his process to tilt the outcomes in his favor. On top of this, he has a set of technology tools to help him automate, refine, and improve his outreach.

Technology 90

Technology Technology High impact Campaign 90

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. ” To have high impact conversations, we have to have the business/financial savvy to be able to drill down into the issues. And the problem is, our tools and AI technologies can’t help us much on these.

Conversion 77

Conversion High impact Technology Technology 77

Sales Hacker

OCTOBER 30, 2018

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Brooke Bachesta is a SaaS sales professional with experience as an individual contributor, people manager and process builder.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

NOVEMBER 16, 2018

Begin with the improvements that take minor changes and provide high-impact results. The value chain analysis gives businesses a clear idea of how to adjust their actions and processes to provide the most value to their target market and increase profit margins for the company. Technology Development. Primary Activities.

Profit margin 99

Profit margin Price Niche Legal 99