Martech

JULY 26, 2024

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

Strategize 125

Strategize High impact User Experience Construction 125

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing. Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms.

CRM 121

CRM Contact Pipeline Follow-up 121

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 149

Technology Technology Meeting High impact 149

Partners in Excellence

JANUARY 22, 2025

Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 158

High impact Technology Technology Up-sell 158

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Processing. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 118

Objectives and Key Results Technology Technology High impact 118

Partners in Excellence

JUNE 19, 2024

“A rep with a fantastic sales process but no meetings gets fired!” But I still had some skepticism, I’d always thought of the concept of high impact meetings. I learned, “A salesperson with no process at all, but with tons of meetings, can make you money!” Process is worthless!

Sell 139

Sell High impact Meeting Up-sell 139

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we helping the customer move through their buying process? Are we we leveraging tools/technology/content as effectively as possible?

Cross-sell 135

Cross-sell Pipeline High impact Meeting 135

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 139

Manufacturing Engineering Technology Technology 139

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had. Together, we could identify problem areas to go more deeply into.

Customers 142

Customers High impact Prospecting Conversion 142

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

B2B 138

B2B A/B testing Campaign Lead generation 138

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Processing.

A/B testing 108

A/B testing Technology Technology Growth 108

Martech

MAY 31, 2022

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Finding the right agency can be a time-consuming process, especially if you’re taking external help for the first time. The following process can help you shortlist the right agency: Do diligent research. Cost-benefit analysis.

Pitch 100

Pitch High impact Campaign Niche 100

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Business email address Subscribe Processing. Confused yet? Get MarTech!

Engineering 112

Engineering High impact User Experience Technology 112

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 96

Strategize B2B Lead generation Objectives and Key Results 96

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. He focuses on establishing and building trust with their clients–through the sales, delivery, and ongoing support processes. He understands how to have high impact collaborative conversations with each.

High impact 139

High impact Growth Trust Prospecting 139

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 113

B2B GTM Cross-sell Cold Call 113

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

B2C 118

B2C Launch High impact Market share 118

Sales Hacker

JULY 26, 2021

Zoom offers a similarly simple process for connecting. Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution.

Quota 130

Quota Cold Call CRM Sales 130

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. Learn how the model works. SUBSCRIBE See terms.

CTR 142

CTR Technique Strategize Niche 142

Martech

JUNE 1, 2022

High-impact audience development strategies. Broadly defined, audience development is the process of keeping your audience engaged with your business. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Who are they targeting?

High impact 113

High impact Campaign Niche Repeat business 113

Partners in Excellence

OCTOBER 12, 2012

Effective teaching is a journey– a series of things that happen in a relatively structured manner (sounds a lot like a process) to achieve outcomes over time. So effective teaching is really about a process or plan and the sharp execution of that plan. Technology helps, but technology is not the solution.

Customers 112

Customers Pitch Objectives and Key Results Education 112

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. Sales Productivity Stats: High-performing sales teams use nearly 3x the amount of sales technology than underperforming teams. Efficiency pertains to the distribution and use of resources. Qualifying. Negotiations.

Product 102

Product Tradeshows Appointment CRM 102

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 123

Launch High impact UX Manufacturing 123

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. Business email address Subscribe Processing. Why we care. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. .”

Campaign 112

Campaign High impact Strategize Launch 112

Salesforce

JUNE 26, 2023

Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. ” With the vast potential of generative AI technology , industry leaders can feel overwhelmed or unsure of the best path forward.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement. Get MarTech! In your inbox.

Legal 112

Legal Presentation Technology Technology 112

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 79

Objectives and Key Results GTM CRM Follow-up 79

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. Enhancing the citizen experience requires an investment in new tools, capabilities and processes. Mia jordan, digital transformation executive.

Government 98

Government Trust Technology Technology 98

Partners in Excellence

FEBRUARY 3, 2022

They talk about what drives high performance, they talk about strong leadership, coaching, purposed, culture, values. Discussions about training, tools, technology, processes, programs and other things that drive performance and higher levels of customer engagement.

Promote 102

Promote High impact Technology Technology 102

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Campaign 108

Campaign Niche Territory Construction 108

Martech

SEPTEMBER 27, 2021

Our people and processes still had to catch up with the technology we had purchased.”. She added, “Our first campaigns focused on very basic, but high visibility, high impact campaigns, and leveraged only CRM data and purchase behavior data.”. We now have a very powerful CDP. Segmentation and personalization.

E-commerce 112

E-commerce CRM Campaign High impact 112

Partners in Excellence

JULY 13, 2023

Ideally, we’d like them to spend 100% of their time working with prospects and customers, helping them navigate their buying processes. And over the last 20 years we’ve seen endless technologies aimed at freeing up our time, making us more efficient and productive. Now I have to spend that time with customers!”

Up-sell 118

Up-sell Sell Legal CRM 118

Partners in Excellence

SEPTEMBER 11, 2018

We know we must align the customer buying and our selling process. We know we must understand the customer business, their markets, priorities, strategies, goals, challenges–engaging them in conversations that are impactful and relevant to them. We know we must be customer focused. We must hire the best.

High impact 86

High impact Prospecting Trust Presentation 86

Partners in Excellence

OCTOBER 24, 2018

Mindless email is, well crafted emails are high impact (more later). But he’s connected his numbers to the desired outcomes, and he constantly engineers his process to tilt the outcomes in his favor. On top of this, he has a set of technology tools to help him automate, refine, and improve his outreach.

Technology 94

Technology Technology High impact Campaign 94

Partners in Excellence

MARCH 28, 2022

As a result, one reads: Top performers use social selling Top performers use these technologies (insert your favorite sales tech). Top performers do more of the high impact things, more consistently than everyone else. They are curious about how to create success in the buying process. Top performers sell with insight.

Referrals 113

Referrals High impact Pitch Prospecting 113

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 84

Objectives and Key Results Cross-sell Sales Strategize 84