Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Given the ever-expanding place this kind of technology has in sales, it's becoming commonplace and sensible for any business to consider where these platforms can fit into their sales efforts.

Process 80

Process Sales Prospecting Technology 80

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

JULY 26, 2024

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

Strategize 128

Strategize High impact User Experience Construction 128

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 131

Technology Technology Meeting High impact 131

Partners in Excellence

JUNE 19, 2024

“A rep with a fantastic sales process but no meetings gets fired!” But I still had some skepticism, I’d always thought of the concept of high impact meetings. I learned, “A salesperson with no process at all, but with tons of meetings, can make you money!” Process is worthless!

Sell 126

Sell High impact Meeting Up-sell 126

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. Processing.

Drivers/motivators 116

Drivers/motivators Strategize High impact Pitch 116

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we helping the customer move through their buying process? Are we we leveraging tools/technology/content as effectively as possible?

Cross-sell 103

Cross-sell Pipeline High impact Meeting 103

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. ” To have high impact conversations, we have to have the business/financial savvy to be able to drill down into the issues. And the problem is, our tools and AI technologies can’t help us much on these.

Conversion 77

Conversion High impact Technology Technology 77

Closing Bigger

AUGUST 22, 2024

In today’s sales leadership environment, the role of the VP of Sales has transformed significantly, driven by the broad application of technology, data, and AI. Today’s sales leaders must be part CTO, part coach, and part strategist, navigating a complex environment that demands a deep understanding of technology, data, and human behavior.

CRM 52

CRM Strategize Sales Technology 52

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Business email address Subscribe Processing. Confused yet? Get MarTech!

Engineering 114

Engineering High impact User Experience Technology 114

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 123

Manufacturing Engineering Technology Technology 123

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. He focuses on establishing and building trust with their clients–through the sales, delivery, and ongoing support processes. He understands how to have high impact collaborative conversations with each.

Growth 123

Growth High impact Trust Conversion 123

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 106

Strategize B2B Lead generation Objectives and Key Results 106

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. Business email address Subscribe Processing. Why we care. Serving different ad formats in a single campaign broadens audience reach during prime conversion moments. .”

Campaign 112

Campaign High impact Strategize Launch 112

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Processing.

A/B testing 111

A/B testing Technology Technology Growth 111

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

B2C 121

B2C Launch High impact Market share 121

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Salesforce

JUNE 26, 2023

Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. ” With the vast potential of generative AI technology , industry leaders can feel overwhelmed or unsure of the best path forward.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

MAY 31, 2022

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. Finding the right agency can be a time-consuming process, especially if you’re taking external help for the first time. The following process can help you shortlist the right agency: Do diligent research. Cost-benefit analysis.

Pitch 104

Pitch High impact Campaign Niche 104

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 89

Objectives and Key Results GTM CRM Follow-up 89

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 123

Launch High impact UX Manufacturing 123

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 138

High impact Technology Technology Up-sell 138

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement. Get MarTech! In your inbox.

Legal 114

Legal Presentation Technology Technology 114

Martech

OCTOBER 11, 2024

Edge computing brings data processing closer to the action. Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. It processes the video immediately, instantly identifying familiar faces or possible threats. What is edge computing?

Objectives and Key Results 69

Objectives and Key Results Retail Healthcare User Experience 69

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. Learn how the model works. SUBSCRIBE See terms.

CTR 142

CTR Technique Strategize Niche 142

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 116

B2B GTM Cross-sell Cold Call 116

Martech

JUNE 1, 2022

High-impact audience development strategies. Broadly defined, audience development is the process of keeping your audience engaged with your business. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Who are they targeting?

High impact 114

High impact Campaign Niche Repeat business 114

Salesforce

FEBRUARY 12, 2024

Consultative sales vs. solution sales 5 principles of consultative sales Consultative sales process Level up your game with AI conversation insights Sell smarter using Einstein Conversation Insights — with customer signals and next-step guidance to help you close. What is the impact on them, professionally or personally?

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Campaign 113

Campaign Niche Territory Construction 113

Heinz Marketing

JULY 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

B2B 138

B2B A/B testing Campaign Lead generation 138

Salesforce

MARCH 4, 2024

The Salesforce nonprofit grantmaking solution, foundationConnect, was created over 15 years ago on the belief that we could support better collaboration among stakeholders in the grants management process. As technology improved, foundationConnect’s functionality became outdated compared to the options available now. Get started

Strategic planning 52

Strategic planning Technology Technology High impact 52

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. Enhancing the citizen experience requires an investment in new tools, capabilities and processes. Mia jordan, digital transformation executive.

Government 98

Government Trust Technology Technology 98

Partners in Excellence

OCTOBER 14, 2024

All these tools, technologies are supposed to free up our time. Despite the promise of technology, it seems to actually be aggravating the problem. Am I learning/growing in the process? To be honest, while I’m involved in some fascinating/high impact things, nothing that comes across my desk needs to be dealt with now.

Product 62

Product High impact Technology Technology 62

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had. Together, we could identify problem areas to go more deeply into.

Customers 109

Customers High impact Prospecting Conversion 109

Partners in Excellence

JUNE 30, 2023

Even putting a veneer of updating, whether leveraging technology, or now generating messaging through AI, they are the same tired approaches. The processes are intertwined and interleaved through the life cycle of our relationships with our customers. How our customers buy is changing faster than we are adapting to respond to them.

Assembly Line 62

Assembly Line High impact Quota Technique 62

Partners in Excellence

JULY 13, 2023

Ideally, we’d like them to spend 100% of their time working with prospects and customers, helping them navigate their buying processes. And over the last 20 years we’ve seen endless technologies aimed at freeing up our time, making us more efficient and productive. Now I have to spend that time with customers!”

Up-sell 96

Up-sell Sell Legal CRM 96

Sales Hacker

JULY 26, 2021

Zoom offers a similarly simple process for connecting. Other examples of technology that make it easier than ever to connect include calendar and scheduling platforms. What all these examples have in common is that they use technology to simplify processes, thus adapting to a world that expects a more simple solution.

Quota 127

Quota Cold Call CRM Sales 127