Search Engine Land

AUGUST 28, 2023

For example, ecommerce sites that include a product category within a product-level URL which also allow products to be nested within multiple separate categories. This means that Google will invariably end up (eventually, over time) crawling the same product three times. Otherwise, aim high and chip away.

Territory 93

Territory User Experience UX Engineering 93

Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. But it should never replace the human touch.

CRM 143

CRM Contact Consult X-functional 143

Search Engine Land

APRIL 11, 2023

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Experience: How are you doing? As the newest factor of E-E-A-T , experience emphasizes the customer’s perspective. They want to know they’ll receive quality products or services without hassle.

Trust 138

Trust Real Estate Legal Gaming 138

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. The context and user experience is just completely different, so it makes sense to test different thing on different devices. Your webinar topics can still be useful for those not using your product.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. The impact of the changing B2B ecommerce landscape. 3 keys to a great B2B ecommerce experience.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

SEPTEMBER 21, 2023

Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. User experience audit: Evaluate the overall usability and accessibility of your website.

Objectives and Key Results 95

Objectives and Key Results Engineering High impact Networking 95

Sales Hacker

JULY 26, 2021

Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible. Slack allows users to type a name, a message and hit send in order to connect. Low morale, low productivity, and high turnover. Take Slack, for instance.

Quota 131

Quota Cold Call CRM Sales 131

Sales Hacker

JUNE 19, 2019

They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. Best of all, it offers a better user experience than many other sales and marketing apps. With triggered messages, you can run high-impact campaigns such as: Event sign-ups. But here’s the thing….

Campaign 105

Campaign Cross-sell Sales Up-sell 105

ConversionXL

APRIL 22, 2015

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Pay attention to what they say and experience. Because you are not your user.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. This data is critical to improving user experience and generating targeted ads. Using external vendors to optimize your advertising can give your business a competitive edge.

Gaming 114

Gaming Campaign Follow-up User Experience 114

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. When using a product for the first time, users have no idea what to expect.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Outreach

JANUARY 12, 2021

Six months later, we opened a new product development center in Prague. We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. New Product Capabilities. The Accolades.

CRM 75

CRM Territory Government Prospecting 75

ConversionXL

AUGUST 17, 2017

these are often checkout pages and product details pages). Isolate areas that are known to be high impact, high importance, and focus on them first. These are usually the pages that have the most traffic, such as product pages or the homepage. What are the most highly trafficked pages on the site?

Process 103

Process A/B testing Objectives and Key Results UX 103

Search Engine Land

JUNE 26, 2024

Working with product/brand/marketing managers Give equal parts “why” and “what,” without exhaustive detail around the solution while still clearly defining the desired outcome. Marketers and managers who sit between the C-suite and developers are often motivated by customer experience, as well as growth KPIs, just like the executive team.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Hubspot

MAY 23, 2019

Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Users who have submitted a form. Users who have downloaded content.

Networking 78

Networking CTR Agriculture Campaign 78

Search Engine Land

APRIL 2, 2024

Gemini Workspace Gemini’s integration with Google Workspace for business and regular drive documents has the same user experience. In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

Objectives and Key Results 73

Objectives and Key Results Consult Engineering Technology 73

Highspot

SEPTEMBER 6, 2023

Instead of just showcasing what a product can do, it zeroes in on the real-world advantages a product offers customers. This approach isn’t just about selling a product. Understand the company Know the industry trends, challenges, and opportunities to position your product effectively.

Sell 59

Sell Profit margin Price Non-Profits 59

ConversionXL

NOVEMBER 30, 2015

To accomplish this, you’ll need to nail down the four core elements of user experience (UX)… Value – How valuable is it? While there are dozens of factors to choose from, there are four in particular that are (a) high impact and (b) easy to test. It may seem simple, but that’s a tall order.

UX 90

UX Drivers/motivators Launch Start-ups 90

SaaStr

MARCH 26, 2019

Know your forever user. Know who is the foundation of your product and build your product for that user (in Stripe’s case, developers). Name your products in a way that your users can understand their functionality. Manual processes first. Preserving optionality. Names stick. FULL TRANSCRIPT BELOW.

Launch 64

Launch Engineering Product Start-ups 64

SaaStr

AUGUST 15, 2020

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. So at the lower end of that spectrum, what we’re finding is your product has to be intuitive enough for the customers to be able to self direct their own journey. Nick Mehta: That’s great.

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

ConversionXL

APRIL 12, 2017

Jaime Levy: Conducting Methodical Guerrilla User Research. Typically happens at the end of the product lifecycle. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. E.g. Someone is very interested in a particular product.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

MARCH 18, 2019

We removed a lot of the friction so that a business founder and builder could just focus on what they want to do, which is their product. That’s when you know you’re adding value when people are coming to you before you go out to them with your product. Claire Johnson: So I think you all might have a different forever user.

Launch 61

Launch Engineering Start-ups Finance 61

Sales Hacker

MAY 17, 2021

They are necessary for names, emails, company websites, call notes, products, and more – where the uniqueness of the data being captured is important. High Impact, high value data capture. Open text fields should only be used when the data point needs to be unique.

CRM 98

CRM Objectives and Key Results Pipeline Finance 98

Martech

NOVEMBER 15, 2024

If users get lost or exit early, this highlights areas where navigation can be simplified. Session duration and hotspots: These metrics show where users spend the most time. Short visits on a product page? Rage clicks and dead clicks: Rage clicks happen when users repeatedly click on something unclickable, signaling frustration.

A/B testing 124

A/B testing Growth UX User Experience 124

Search Engine Land

OCTOBER 2, 2024

Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. For instance, if you’re a SaaS product with excellent reviews, using Review Schema is essential. We know our client was losing clicks and that AIO clicks are, in any case, a different user experience.

Clients 91

Clients CTR Conversion Closing 91

Hubspot

DECEMBER 23, 2024

Ultimately, they're unique among entrepreneurs because their product is, well, them. Bloggers I can say without bias or agenda that bloggers are the most essential, socially impactful, benevolent, diligent type of online entrepreneur listed here. Any entrepreneur leading a business should be focused on product, people, and strategy.

Niche 69

Niche Objectives and Key Results Networking Territory 69