Remove High impact Remove Prospecting Remove Technology
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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. This is perfect for teams who want to see LinkedIn’s impact on their pipeline and fine-tune outreach efforts based on what’s working.

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AI Tasks and Tools for SDR Success

Heinz Marketing

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Over time, it learns which email content resonates best with different prospects. AI Solution : Platforms like Outreach.io

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The “Things We Don’t Want To Do”

Partners in Excellence

For individual contributors, it may be prospecting, admin tasks, researching our customers, managing our pipelines, dealing with all the minutiae of moving deals forward, and on and on For managers, it may be hiring, coaching, dealing with poor performers, understanding performance data, and on and on. They vary for each of us.

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“If You Can’t Do It Yourself……”

Partners in Excellence

You can’t simply develop a prompt, “Write me a prospecting email for these personas in these companies, about this issue… ” To get the best result, the best people have very sophisticated prompts they go through, to more deeply understand the issue, to more expertly refine and tune the responses.

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Reps can get hundreds of “at-bats” before going live with prospects. PCF is about focusing on 1 or 2 high-impact channels. Let’s get into it. Three frameworks to consider.

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Perfect Prospecting

Partners in Excellence

Recently, I published a rant on LinkedIn, “ Patient 0 Of Stupid Prospecting.” A couple of people commented, “What does perfect prospecting look like?” Simply put perfect prospecting means “doing the work.” Sloppy prospecting is too easy. Why would you waste a moment on prospecting them.

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Prospecting Malpractice!

Partners in Excellence

There is no excuse for stupid prospecting! Sadly, too many organizations are committed to prospecting malpractice. None of us can escape or have spam filters powerful enough to filter out the stupid, irrelevant prospecting that is inflicted on us on a daily basis. This is nothing less than malpractice.