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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers.

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster. By centralizing your team’s workflows, automating data entry, and streamlining repetitive tasks, your team can focus on what matters most: high-impact activities that drive results and build your pipeline.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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4 Small Business Marketing Tools To Generate More Leads

Salesforce

As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. Create high-impact marketing campaigns on a limited budget. By automating data and sharing it, sales reps know where leads originated. What does that look like in real life?

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Outreach Goes Dynamic: Announcing Outreach's New Integration with Microsoft Dynamics 365 Sales

Outreach

Today, a whole new cohort of sales organizations will be able to tap into the power of Outreach with our new native integration with Microsoft Dynamics 365 Sales - Microsoft’s own customer relationship management (CRM) platform.

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Top Sales Productivity Strategies to Improve Your Team’s Performance

Highspot

An efficient salesperson spends time on high-impact activities like call preparation, as opposed to low-impact activities like administrative tasks. Impact is related to sales effectiveness; spending time on impactful activities increases your ability to close deals. High impact activities move buyers forward.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

But what if, on the other hand, you had a testing tool that made it easy to set up and analyze experiments (with trustworthy data), and also imagine you prioritize to focus on only high impact tests. That is, unless we could lower the costs of data collection and storage as well as outreach and relationship management.