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Coaching Our Customers

Partners in Excellence

At the end of the article, I had and Afterword, suggesting the same principles used in high impact coaching within our own organizations should be applied in working with our customers. High impact coaching is collaborative, learning conversations. I recently wrote an updated version of “ What Is Coaching ?”

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Who Is This Important To?

Partners in Excellence

In the context of the issues they face, the impact is small. If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them.

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AI Tasks and Tools for SDR Success

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Conclusion As AI continues to advance, the role of the SDR is evolving.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

Content marketing should be executed in tandem with your company’s account managers and client service representatives. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Ask your customer-facing team -- what questions are existing customers asking?

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Does How You Sell(Market) Represent Your Company Well?

Partners in Excellence

All great and very important things to any organization that want to do high impact prospecting within their Ideal Customer Profile.

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Win Rates And Prospecting

Partners in Excellence

” Here’s my argument, win rates are critical to high impact prospecting! These high win rate sellers have a deeper understanding of the right customers, organizations and individuals, to target. A low win rate seller represents their offerings poorly to committed buyers. Why is this?

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AI Sales Coaching: Your Always-on Coaching Assistant

Highspot

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. By acting as a virtual co-pilot, AI virtual assistants help sales representatives navigate complex customer calls with confidence and finesse.