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The Hidden Costs of Efficiency

Sales Hacker

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams. PCF is about focusing on 1 or 2 high-impact channels. Three frameworks to consider. Product-led SEO.

GTM 112
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The New Sales Channel

Partners in Excellence

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Sometimes, a “strategic partner” may engage us to work on something with them. For years, I’ve spoken and written about the principles of successful strategic partnerships.

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Partnering And Selling

Partners in Excellence

As a result, it becomes useful to examine partnering more deeply and to understand what drives partnership success. Strategic partnerships have existed in various forms for decades. We have many labels for them, Alliances, Strategic Partnerships, even Joint Ventures. These relationships are fraught with failure.

Sell 77
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.