Smarter With Gartner

SEPTEMBER 8, 2021

Cloud security is the fastest growing segment in the market for information security technology and services, with particular interest in innovations to support remote working and digital business acceleration. Gartner predicts SSE will have a high impact over the next three to five years. How does it benefit your organization?

Technology 80

Technology Technology High impact Networking 80

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms.

CRM 92

CRM Contact Pipeline Follow-up 92

Martech

NOVEMBER 12, 2024

In many cases, the focus remains on technology acquisition rather than equipping the workforce to use that technology effectively. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. Keeping pace requires more than the right tools.

Technology 95

Technology Technology Strategize Negotiate 95

Partners in Excellence

JUNE 10, 2024

How do we engage this CFO in a high impact two way conversation? And in that learning, we improve our ability to have high impact conversations with our customers. The act of doing the boring work helps prepare us to do the important, high impact work. I don’t know the line of demarcation.

High impact 137

High impact Healthcare Manufacturing Follow-up 137

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 102

Objectives and Key Results Strategize Technology Technology 102

Partners in Excellence

NOVEMBER 6, 2024

We find tools/technologies to do the things we don’t want to do. We find someone who does, we find a technology that will take it off our plates and do that work for us. How would I know how adversely they would impact the things I revel in doing, the things I love spending time on?

Leadership building 112

Leadership building Technology Technology High impact 112

Martech

JULY 26, 2024

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

Strategize 113

Strategize High impact User Experience Construction 113

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Objectives and Key Results 108

Objectives and Key Results Click Through Rate High impact Drivers/motivators 108

Partners in Excellence

MARCH 2, 2024

What I am passionate about is people, technology and making impact. Therefore, I deliberately chose my education to be focused on the fundamentals of technology and pursued my education in electronic design. I am not sure if I could say I am obsessed with selling, I guess it depends on the perspective one has about “selling”.

Sell 123

Sell Education Territory Engineering 123

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. This lets your team focus on high-impact, personal engagements.

Go To Market 58

Go To Market Negotiate High impact Territory 58

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. ” To have high impact conversations, we have to have the business/financial savvy to be able to drill down into the issues. And the problem is, our tools and AI technologies can’t help us much on these.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

SEPTEMBER 25, 2023

For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post). In addition to technology, we revise and redesign our processes to make us more efficient. We seek to replace human interaction with technology interacting with humans.

Technology 136

Technology Technology Meeting High impact 136

Partners in Excellence

AUGUST 14, 2024

High impact coaching means understanding the current performance–not just the numbers but what is driving the numbers: If there are pipeline problems, what’s causing them? Are we we leveraging tools/technology/content as effectively as possible? This isn’t helpful to our people! They and we fail!

Cross-sell 107

Cross-sell Pipeline High impact Meeting 107

Partners in Excellence

NOVEMBER 5, 2024

That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions. For example, if we are selling software technologies, while IT may be key, it represents a net incremental expense to them.

Represent 94

Represent Up-sell High impact Gaming 94

Partners in Excellence

MAY 15, 2024

Despite all the investments made in tools, technology, training; despite our leveraging all the fashions and miracle cures we see in social media; despite the relentless focus on activities, volume, and velocity; despite the attitude, until recently, “grow regardless of cost,” the majority of organizations are failing at this.

GTM 133

GTM Quota Technology Technology 133

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Product-led SEO.

GTM 85

GTM Cold Call Strategic partnership Follow-up 85

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Confused yet? In 2021, Big G paid $26.3

Engineering 103

Engineering High impact User Experience Technology 103

Closing Bigger

AUGUST 22, 2024

In today’s sales leadership environment, the role of the VP of Sales has transformed significantly, driven by the broad application of technology, data, and AI. Today’s sales leaders must be part CTO, part coach, and part strategist, navigating a complex environment that demands a deep understanding of technology, data, and human behavior.

CRM 52

CRM Strategize Sales Technology 52

Partners in Excellence

JUNE 19, 2024

But I still had some skepticism, I’d always thought of the concept of high impact meetings. Despite decades of experience in developing and executing high impact meetings, I had been wasting my time. And, with technology, there was virtually no limit to what these can do. ” I was kicking myself.

Sell 130

Sell High impact Meeting Up-sell 130

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve.

Drivers/motivators 103

Drivers/motivators Strategize High impact Pitch 103

Partners in Excellence

JULY 12, 2022

Technology can give us summaries about the company and their situation. ” Some that say, “We can outsource it or leverage technology to give us a report!” As an example, within my own company, I have made it my objective to have deep understanding of technology, industrial product, and professional service sectors.

High impact 143

High impact Technology Technology Up-sell 143

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 106

Strategize B2B Lead generation Objectives and Key Results 106

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. Read our guide on how to unlock high impact at minimal cost for YouTube Ads by Search Engine Land contributor and YouTube ads expert Cory Henke for more information. Why we care.

Campaign 112

Campaign High impact Strategize Launch 112

Partners in Excellence

FEBRUARY 2, 2024

The tools themselves are evolving quickly, but having gone through a several of these technology disruptions in the past, I recognize we usually find the mediocre to poor uses first, but as we gain experience we improve our understanding and start to leverage the technology to its full potential. We had a remarkable technology.

Manufacturing 127

Manufacturing Engineering Technology Technology 127

Partners in Excellence

SEPTEMBER 21, 2023

Doing or not doing each of these things has a ripple through impact on each of the other areas. For example, if we don’t have the right training and skills development, our ability to conduct high impact selling and prospecting meetings, our ability to effectively manage deals through to closure will be adversely impacted.

Territory 87

Territory High impact Negotiate Meeting 87

Martech

DECEMBER 12, 2022

In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Consider external hires.

A/B testing 99

A/B testing Technology Technology Growth 99

Partners in Excellence

AUGUST 30, 2023

Technology enables us to become enormously efficient. But it has consistently failed to make those interactions more efficient, in fact, in many senses, it has contributed to our inability to have high high impact, yet inefficient human interactions. They make us who we are, and help us achieve. People buy from people.

High impact 115

High impact Conversion Trust Up-sell 115

Martech

OCTOBER 19, 2023

These overlay technologies support an omnichannel marketing approach to improve the customer shopping experience and create shoppable opportunities within new or existing content. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place.

B2C 109

B2C Launch High impact Market share 109

Partners in Excellence

AUGUST 26, 2024

He understands how to have high impact collaborative conversations with each. My focus has been a little broader, but very narrow within the problem set of, technology, industrial products, and professional services organizations. He understands all aspects of developing and growing professional services organizations.

Growth 127

Growth High impact Trust Conversion 127

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education.

Healthcare 122

Healthcare Finance Entertainment Education 122

Salesforce

JUNE 26, 2023

Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. ” With the vast potential of generative AI technology , industry leaders can feel overwhelmed or unsure of the best path forward.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement.

Legal 106

Legal Presentation Technology Technology 106

Martech

MAY 31, 2022

Certain third-party agencies specialize in leveraging data to generate high-impact campaigns. By relying on external experts to produce high-impact campaigns, you can focus on the core functions of your business. Leverage the latest technologies. Cost-benefit analysis. Get an external perspective.

Pitch 89

Pitch High impact Campaign Niche 89

Partners in Excellence

SEPTEMBER 19, 2023

We have the tools and technologies that enable us to refine our targeting. High impact content in the right channels. And then there is the client with the 82% win rate… Then there is another approach. What if we narrowed our focus in our outreach–viciously so. Ironically, many of these are “old.”

Pipeline 117

Pipeline Tradeshows High impact Technique 117

Search Engine Land

SEPTEMBER 26, 2023

Ideally, leverage the technologies your teams are already using. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks.

Launch 123

Launch High impact UX Manufacturing 123

Salesforce

AUGUST 5, 2022

After reaching my 20th Salesforce anniversary, I’ve been reflecting on my journey and thinking about all of the people and experiences that have impacted my leadership approach. I get to grow high-impact technology partnerships to ensure that both Salesforce and our partner ecosystem are growing, innovating, and delivering customer success.

High impact 98

High impact Technology Technology Trust 98

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Additionally, a company might use technology such as AI-driven chatbots to provide real-time customer insights that allow their salespeople to engage with prospects in a more meaningful way.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98