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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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How to unlock the power of personalization through edge computing

Martech

It’s the kind of seamless, instant interaction that enhances user experience without customers even realizing what’s happening behind the scenes. Think about how speeding up mobile apps by handling key actions directly on the device — rather than in the cloud — could improve user experience.

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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign. The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.

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The latest AI-powered marketing tech releases

Martech

Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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4 Must-Have Technologies That Made the Gartner Hype Cycle for Cloud Security, 2021

Smarter With Gartner

It offers immediate opportunities to reduce complexity and improve user experience by consolidating multiple disparate security capabilities into a single product. Gartner predicts SSE will have a high impact over the next three to five years. Gartner predicts SSPM will have a high impact over the next five to ten years.