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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116
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How to Automate Apps with Workflows & Integrations

ConversionXL

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. They run when certain conditions are met, which can be informed by data, user behavior, or other quantitative factors (e.g. an email notification sent once a user successfully completes a task within a SaaS product).

CRM 143
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SEO implementation: A comprehensive guide

Search Engine Land

Fellow SEO Kristina Azarenko conducted an X survey , which shows that more than half of the SEOs responding see 40% or less of their recommendations implemented by client and brand teams. Unless you are a developer yourself, you should speak mostly about the desired outcome and how you want the end product of their work to function.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 108
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Form text should be clear, explain what to do and be written for the user. What is functionality?

Growth 86