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Now Offering Specialized Sales Related Services for the Signage industry

Adaptive Business Services

In an earlier article I spoke a bit about returning to my roots … selling. My roots also include the industry that I still consider to be the highlight of my almost 45 year B2B sales and management career … signage and, starting today, we are offering specialized sign sales services to this market segment. I’ll be back with my peeps

Service 71
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Performing Your Due Diligence – Sales 101

Adaptive Business Services

Different applications, but you are trying to sell something nonetheless. When I was doing workshops for job seekers for the Idaho Department of Labor as well as service members mustering out at Mountain Home AFB, I always stressed the importance of doing research on the people and the companies that you will be applying to.

CRM 71
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Winning the Job is No Different Than Winning the Sale

Adaptive Business Services

The same rules apply and, when you are job hunting, you are selling yourself. In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out.

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Resources for Job Seekers in the 2020 Economy

SalesLoft

Forbes: Forbes has a great round-up of resources focused on remote job listings (note that many are freelancer or outsourcing platforms and may not include the benefits you’d get working directly for a company). Quite a few resources are also popping up at state and local levels, too! Idaho: Idaho Department of Labor.

Retail 119
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Selling Semantics

Adaptive Business Services

In one cartoon the pointy-haired boss exclaims to Dogbert the Consultant who is trying to sell him an ISO 9000 program, to paraphrase …. Pointy-haired boss … “Sign me up!”. How we should sell is constantly rephrased in order to suggest that … “This is new! I will agree that selling has come a long way since the Tin Man days.

Sell 77
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The Benefits of Connecting to the Right People

Adaptive Business Services

“Target Buyer Personas” can be used to specify ideal companies for your products or services. . If, for example, I say that I only want to do business with people in Idaho and that is a hard criteria for me … I likely will not connect with someone in Bora Bora, although I hear that it is very nice! Perhaps a referral or introduction?

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What Is a Micro Niche. and Do You Need One?

Hubspot

You may also encounter the term sub-niche to describe these laser-focused products or services. But if your niche is producing and selling high-quality mountaineering tents, you won’t have to worry about capturing the attention of frugal families or people who want a luxurious camping experience. Eco-friendly production. Aesthetics.

Niche 100