article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth. Use sales planning software to create a realistic plan for capturing market share.

article thumbnail

Competitive Pricing: The Secret to Winning More Deals

Salesforce

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.

Price 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident.

Legal 125
article thumbnail

Is Competition Based Pricing a Winning Strategy?

Salesforce

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52
article thumbnail

Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

But I’ve got a lot of family in Illinois and Iowa, and clearly, the Midwest gets all seasons. Some of my favorite memories growing up were going out to grandma and grandpa’s house, they lived in Peoria, Illinois. Matt: I’m born and raised on the West coast, grew up in California, live outside of Seattle now.

Pipeline 120