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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. But what about smaller vendors? Read more here. Qubit leverages deep learning for its new CommerceAI solution . There is no such relationship between Google and governing bodies. “A

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101
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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. I felt ashamed after having to insistently assure the folks at Netflix that yes, I was still watching, but I found comfort in knowing that I wasn't alone in this behavior. 3) Feeling FOMO.

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Important Lessons in Online Reputation Management From @AndyBeal [@InboundNow #24]

Hubspot

Some would say he's the Indiana Jones of online reputation management. Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. He's the co-author of a book called Radically Transparent. An online reputation management horror story.

Angle 74
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7 Phrases That Indicate You Might Be in a Toxic Work Environment

Hubspot

When you work hard, it's no surprise that you might occasionally have to stay at the office past your typical "quitting time" -- like when you're on the verge of launching a new product, campaign, or event. "You won't believe how late it was when I left the office last night.". Where are you going?". I'll cut right to the chase.

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7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

If it goes up when you launch your campaign, it means people are hearing about your campaign and becoming interested in your brand. When Indiana Jones gets through all the booby traps only to discover an army of guards waiting there as he turns around? Use those to connect with new customers and remind your old ones why they love you.

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7 Steps to Transforming Into an Inbound Agency

Hubspot

An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012. That enables them to their determine costs so can they properly price when the service is ready to be launched.

Clients 78