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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Marketing flies the plane and sales serves the coffee, perhaps? What’s going on? Theirs is distinctly digital.

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The Sales Team – Your Ultimate Guide

The 5% Institute

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. A high performing sales team can make the difference between a mediocre business – and one that brings your goals and dreams to reality. The Sales Team – Your Ultimate Guide.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Challenging your own sales force.

B2B 100
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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Take a more hands-on approach to inside sales. Include a full-feature free trial.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Setbacks of using a 2-Stage inside sales organization. CASE IN POINT: In the late 90s, SkyStream followed Cisco’s footsteps in infrastructure sales. GTM Approaches as a function of Annual Contract Value.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Let's take a look at what sales metrics are. Activity Sales Metrics.

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From Engineer To Sales Role – What You Need To Know

The 5% Institute

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.