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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 133
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The Sales Team – Your Ultimate Guide

The 5% Institute

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. A high performing sales team can make the difference between a mediocre business – and one that brings your goals and dreams to reality. Hiring For Your Sales Team.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. What sales outsourcing should NOT be: Indirect sales channels like resellers, solution partners, etc.

B2B 100
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Setbacks of using a 2-Stage inside sales organization. Distribution of B2B deals as a function of price (a product of discount and list price). B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts. Selling a $5/month Chrome plugin to a Pro-user? Downstream.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Percentage of sales reps attaining 100% quota. Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output.

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From Engineer To Sales Role – What You Need To Know

The 5% Institute

When moving from an Engineer to sales role, people can sometimes feel a bit hesitant before making the move. You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Engineer To Sales – Don’t use Jargon.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Challenger Sale. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Hacking Sales.

Sales 143