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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 132
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. What sales outsourcing should NOT be: Indirect sales channels like resellers, solution partners, etc. Opportunistic side bets by signing up some commission-only sales agents. Some functions (e.g.

B2B 99
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Setbacks of using a 2-Stage inside sales organization. Distribution of B2B deals as a function of price (a product of discount and list price). B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts. Selling a $5/month Chrome plugin to a Pro-user? Downstream.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Percentage of sales reps attaining 100% quota. Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output.

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From Engineer To Sales Role – What You Need To Know

The 5% Institute

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. When moving from an Engineer to sales role, people can sometimes feel a bit hesitant before making the move. Now you are moving into sales; something that can at times – create uncertainty.

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Sales Pipeline Radio, Episode 244: Q & A with Pouyan Salehi @psalehi

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! We’ve been doing sales enablement research for years. You can even ask Alexa!

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. Sales Models and Fundamentals.

Sales 143