Updates finalized for IAB intrinsic in-game ad measurement guidelines
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. Intrinsic in-game ads. The post Updates finalized for IAB intrinsic in-game ad measurement guidelines appeared first on MarTech.
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