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Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,
While correlation doesn’t equal causation (for instance, rather than people buying more because they watch tutorials, maybe users that are intrinsically motivated to buy more anyway just happen to watch tutorials also), finding correlation points allows you to optimize for these events and gives you a point at which to begin testing.
Justin Kan : It seems like kind of a renewed emphasis or maybe a new emphasis on mental health and building a different kind of company, like one that’s maybe a little bit more balanced and focused on kind of the holistic experience of being a member of the team is something that’s intrinsic to both you guys’s companies.
Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.
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