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Rachel Botsman: We've Stopped Trusting Institutions and Started Trusting Strangers. When Angela Lee Duckworth left her managementconsulting job to teach math in the New York City public school system, she quickly realized she was leaving one difficult job for another. Trust might be the most important aspect of sales.
We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.
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