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How advertisers can take the lead in reducing carbon emissions

Martech

The study found that a typical digital advertising campaign from a single advertiser produces approximately 323 tons of carbon dioxide or the equivalent of 160 round-trip flights between Paris and New York. Use Wi-Fi instead of mobile networks. Mobile networks emit around six times more GHG than Wi-Fi. Maximize ad targeting.

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9 Examples of Native Ads People Actually Enjoyed Reading

Hubspot

Even traditional publishers such as the Wall Street Journal , The New York Times , Fortune , and Washington Post were joining in. In May, Wired released an in-depth, interactive piece on how technology is changing advertising. 4) The New York Times and Netflix. 2) Wired and Netflix. 3) Slate and Wells Fargo.

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10 TED Talks Every Sales Professional Should Watch in 2018

Hubspot

When Angela Lee Duckworth left her management consulting job to teach math in the New York City public school system, she quickly realized she was leaving one difficult job for another. The secret to high performance is the unseen intrinsic drive." Tweet This Quote. Tweet This Quote. You have to trust the idea. Tweet This Quote.

Intrinsic 101
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PODCAST 184: Mastering the 2 Ps: People & Process with Kerry Hudson

Sales Hacker

Kerry Hudson: I had a unique opportunity after going to school in New York to live in Telluride, Colorado for a couple of years, and met some fantastic people who really informed my leadership style. What are their intrinsic motivators? Conga has roughly 1400 employees globally, with about $350 million in revenue.

Process 113
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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) 13) Audi: "Vorsprung durch technik" ("Advancement Through Technology"). Audi roughly translates it as: "Advancement through technology.". 17) The New York Times: "All the News That's Fit to Print".

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Mass re-selling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) 13) Audi: "Vorsprung durch technik" ("Advancement Through Technology"). Audi roughly translates it as: "Advancement through technology.". 17) The New York Times: "All the News That's Fit to Print".

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Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table

Hubspot

Susan Cain, New York Times best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking , even notes in her book that at least one-third of the American population is introverted. Introverts are known to possess a razor-sharp focus and an intrinsic ability to shut the world off.