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For example, a B2B software as a service (SaaS) company is trying to sell its software solution, and the key decision-maker on the account is a huge Kansas City Chiefs fan based on their public LinkedIn and Twitter profiles. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.
Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Authority: “Do you have purchasing authority?
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