5 Super Bowl LVIII takeaways for marketers
Martech
FEBRUARY 13, 2024
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7
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