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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7

Gambling 137
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This Exhortation to Undergrad Sales Students Applies to All of Us!

Mike Weinberg

The student leaders in the phenomenal sales program at Kansas State University (read about it in Chapter 11 of Sales Truth) asked me to lead a session covering “How to Get Your First Promotion.” It was a great request that forced me to reflect back on the early days of my career and others’ successful careers […].

Promote 86
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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda

Hubspot

7) Kansas City. In a unique effort to pitch Kansas City, MO as the location for Amazon's second HQ, the mayor of Kansas City, Sly James, purchased and reviewed over 1,000 Amazon products. The hilarious stunt was orchestrated by Kansas City-based agency Barkley , with help from the Mayor's own communications team.

Retail 78
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Gap Selling Delivers BIG Results

A Sales Guy

in 8 months of selling before getting a promotion as Director). As a result of added value and new methodology, I have been promoted as Director of Business Development. Also, budget is much less of a discussion than before due to the value of solving these business problems. We have completely shifted our marketing strategy.

Sell 88
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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. USA Today says, “We fully expect brands to use social media outlets as a way to promote a campaign.” This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. Yes, there are.

Gaming 112
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This day in search marketing history: March 2

Search Engine Land

Google Trying To Minimize Collateral Damage From “Farmer” Update 2011: Related: Google: We’ve Made No “Significant” Changes To The Farmer Update More Farmer Update Winners, Losers: Wikihow, Blippr & Yahoo Answers Twitter Putting Focus On SMBs For Ads Growth 2011: About 100 small advertisers were using Twitter’s “promoted” ad products.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

Your buyers don’t want to get fired or passed over for a promotion. I didn't realize he knew I was a fan and former resident of Kansas City. It’s critical for you to not just discover what these KPIs are, but which ones are lagging and how you and your solution can help improve performance.