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Perplexity launches ad revenue sharing program for publishers

Search Engine Land

Perplexity intends for advertising to be its main source of revenue, Shevelenko said, adding his goal is to break the search engine model, which historically has not provided media partners with a revenue share model What to watch.

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Google starts testing AI overviews from SGE in main Google search interface

Search Engine Land

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google will be testing a few different variations – so what searchers may see in the experiments may not launch broadly to all users in this test.

Launch 144
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SurveyMonkey launches new forms solution

Martech

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. Main features. Like other SurveyMonkey services, Forms has the small business user as its main target audience. The post SurveyMonkey launches new forms solution appeared first on MarTech. Image: SurveyMonkey. In your inbox.

Launch 117
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41% of brands using AI for video, up from 18% last year

Martech

Company goals and objectives (60%) and product/service launches (52%) are the primary factors influencing video production. Company size/resources (58%), cost (38%) and technical capabilities (25%) remain the main challenges to video creation. 57% of companies are increasing their video budgets, while only 5% are reducing them.

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Meta launches genAI features for ads

Martech

” The untold story, said Frank, is how Meta’s approach to generative AI is different from main competitors like Amazon and Google. The post Meta launches genAI features for ads appeared first on MarTech. “The LLaMa LLM seems to be gaining some popularity among certain corners of the market. ” Why we care.

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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

Highly targeted ABM (Account-Based Marketing) campaigns align perfectly with this strategy, allowing for deeply personalized outreach with 3 main use-cases: Winning back past customers : You had them once, and with the right approach, you can bring them back. It’s all about addressing past pain points (and maybe avoiding the bath metaphor).

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Google launches marketer resource center and AI recommendation tool

Martech

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The recommendations fall into five main categories: Ads and assets (e.g. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech.

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