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NBCUniversal launches comprehensive NBCUnified platform

Martech

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Read next: Best Buy announces in-house ad network. Why we care.

Launch 113
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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ad network involvement.

Growth 85
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. The end of the era of cheap and easy money launched a new wave of C-suite thinking about GTM. As part of that network, marketing is a nonlinear multiplier of linear areas of business performance, including sales.

GTM 119
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A Guide To Sales Compensation For Lead Generation

ClickFunnels

The main advantage of the salary compensation structure: It’s clear and simple, which makes it easy to plan your company’s finances as well as avoid misunderstandings. The main advantage of the base salary + commission structure: It incentivizes better performance. And launch your funnel! …in Base Salary + Bonuses.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)

SaaStr

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? Earned Media: Consider this your partner networks. Get your tickets.

Launch 98