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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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Google AdSense launches related search for Auto Ads

Search Engine Land

This new feature helps to improve an advertiser’s targeting precision by ensuring that only contextually relevant ads are delivered to users. By doing so, advertisers can effectively connect with high-value consumers, while simultaneously elevating the overall user experience through increased relevance. How it works.

Launch 118
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Launching a loyalty program: Best of the MarTechBot

Martech

Implement features that allow users to customize their preferences and receive personalized recommendations based on their interests, location, and past ticket purchases. This can enhance the user experience and make customers feel valued. What marketing technologies do we need to support a best-in-class customer experience?

Launch 105
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. In fact, it all depends on how you approach them.

Growth 85
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SEO content optimization: How to rank higher and convert better by SE Ranking

Search Engine Land

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. Improve user experience. Optimizing your website for mobile users. Select your target location.

CTR 143
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Why UX is critical to digital marketing

Martech

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. To understand the UX, you need to really understand the experience of the users. When we’re talking about user experience, we’re talking about their total experience.

UX 130
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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.