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MarTech’s event marketing experts to follow

Martech

In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis. Before that he was V.P. followers) Twitter: KatePatay (1.6K

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The Holistic Data View from RevOps

Sales Pop!

We quoted renowned management consultant and author Peter Drucker in our last article: “You can’t manage what you can’t measure.” Throughout the recent pandemic, much of the data released to the public did not meet these standards. RevOps—which Pipeliner CRM actually is—makes this possible. The public ceased believing it.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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Why First-Party Customer Data Is Better Than Using Cookies (Really)

Salesforce

Users are demanding greater privacy – including transparency, choice, and control over how their data is used – and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” wrote Google in its initial announcement of the phaseout. Air Force to management consulting; from Delta Air Lines to Tableau.

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The Rewarding World of Small Business Consulting

Hubspot

In the movie "Up in the Air" with George Clooney and Anna Kendrick, Clooney's character works at a human resources consultancy firm specializing in termination assistance — also known as firing employees for other companies. Plus, consulting is a growing industry. Project management consulting. Strategic planning.

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Why Managers Play a Vital Role in Change Management

Outreach

In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. You’re the person who meets with them one-on-one, coaches them through challenges, holds them accountable, and evaluates their performance. Think Past Launch. You have the most direct influence on your people.

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How to make better SEO reports for the C-suite

Search Engine Land

Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. A report filled with text will make people instantly switch off and instead ask you for a meeting to "go through it" (which, as mentioned earlier, means TL;DR!). This is the kind of information the C-suite wants to see.