Search Engine Land

MAY 11, 2023

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.

Market share 96

Market share Launch Engineering Gaming 96

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Get the newsletter search marketers rely on.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 116

Objectives and Key Results Government Strategize Launch 116

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., This despite the launch of the new Bing , powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. even less globally. Google’s U.S.

Market share 94

Market share Referrals Launch Engineering 94

Search Engine Land

AUGUST 17, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. When the new Bing launched, it felt like the dawn of an exciting new era in search. Why we care. Bing’s U.S.

Market share 96

Market share Launch Engineering Growth 96

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 111

Launch E-commerce Transportation Retail 111

Salesforce

JULY 27, 2021

Swati Bhalla, Salesforce Marketing Cloud launch lead . “I Thanks to Marketing Cloud technology, we have easy ways to rectify those errors.”. Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation. It opened a few new relationships.

Market share 98

Market share Sports Launch Consult 98

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 101

Launch Product Contact Follow-up 101

Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. The client understood the importance of launching (or relaunching) a new product category.

Territory 92

Territory Construction Agriculture Campaign 92

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

Martech

APRIL 11, 2025

Dig deeper: How to use HubSpot to improve your webinar strategy New features for HubSpot Marketing Hub Enterprise Thursdays HubSpot Spotlight marked the companys first in-person product launch outside its annual Inbound conference. Still, three updates to Marketing Hub Enterprise target advanced marketers at larger SMBs.

Territory 90

Territory Government Account management Contact 90

Sales Pop!

APRIL 25, 2022

Before internet usage became mainstream and competition was not high, potential customers of certain businesses would have to attend conferences to learn about the products being launched. However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share.

CRM 230

CRM Pipeline Customer Relationship Management Sales 230

Hubspot

JULY 15, 2016

If you are launching a new community or refreshing your existing community, taking time to prepare a plan is crucial for ensuring success. How to Launch a Successful Online Community. There are two types of forums: one revolving around shared interest and the other that is more informational in nature. Marketing KPIs.

Launch 78

Launch Gaming Networking Promote 78

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Take a tech company focused on early adopters.

Go To Market 64

Go To Market Objectives and Key Results A/B testing Territory 64

Search Engine Land

MARCH 13, 2024

” Rose then shared a screenshot of the new feature in action: Commenting on Rose’s LinkedIn post, several other marketers shared their feedback on the new Creator Search Insights Tool. You can see they’re pushing creators by giving them more.”

Launch 101

Launch Sports Market share Meeting 101

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 113

Price E-commerce Cross-sell Profit margin 113

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. The post Highspot Launches Highspot Copilot for Sales Enablement appeared first on Highspot. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2022, after growth of 19.7%

Launch 64

Launch Government Sales Strategize 64

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 123

Commission Government Market share Engineering 123

Hubspot

FEBRUARY 17, 2013

Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch. The launch of its new ad API will open up a new stream of revenue and attract a huge number of new advertisers to the social network. Share with us in the comments! Image credit: jbcurio.

Launch 78

Launch Retail Networking Follow-up 78

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

ClickFunnels

JUNE 24, 2021

Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. And launch your funnel! …in

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Search Engine Land

FEBRUARY 15, 2024

See: One year later: Little change to Microsoft Bing’s search market share Google is Search – it is a habit for people , as pointed out recently in testimony by Microsoft CEO Satya Nadella during the still unresolved Google antitrust trial.

Product 134

Product Engineering Launch Market share 134

SaaStr

DECEMBER 22, 2020

The second proof point is launching a product expansion for real. And you need to launch these expansions, not just show mock-ups or talk about them. And you need to launch these expansions, not just show mock-ups or talk about them. Show how every customer in a large market can really use your product.

Launch 127

Launch Price Follow-up Market share 127

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 121

B2C Launch High impact Market share 121

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

ConversionXL

OCTOBER 7, 2021

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. R.I.P. Bing Chat. Copilot + Search.

Launch 104

Launch User Experience Engineering Market share 104

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 118

Legal Launch Campaign Trust 118

ConversionXL

JUNE 16, 2022

For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. If specific elements of your content assets are tested after launch, these will also be detailed here. How market share and revenue have grown.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

DECEMBER 29, 2022

Launch a truly great second product. Launch a more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? At least take market share. Force yourself to at least grow +20% more than your NRR. #5. Best case, your happy customers buy more from you. Be thoughtful.

E-commerce 119

E-commerce Healthcare Promote Launch 119

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Heinz Marketing

NOVEMBER 19, 2020

And finally, it’s also where you flesh out a production schedule that shows what days/time each component of the campaign will launch, which channel it will launch through, what language it will be in, and so on. Since this is the last step before launching, take it seriously. Comment below to share your experience!

Campaign 112

Campaign Launch Market share Technology 112

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Product Launch : You’re launching a new product, service, or company, and you want to know which markets to launch in and when to launch.

Launch 125

Launch Sales Price Clients 125