ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 119

Launch E-commerce Transportation Retail 119

Salesforce

JULY 27, 2021

Swati Bhalla, Salesforce Marketing Cloud launch lead . “I Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation. I sent a product launch email prior to the actual launch date. It opened a few new relationships. All worked out in the end!”.

Market share 98

Market share Sports Launch Consult 98

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Electricity Launch Price 101

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Sports Campaign 101

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Martech

AUGUST 6, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 126

Commission Market share Engineering Launch 126

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Resources: Highspot Careers.

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ClickFunnels

JUNE 24, 2021

A lead is someone who has expressed an interest in your product and has given you their contact details or it is someone who hasn’t given you their contact details but has expressed an interest in your product once you contacted them. You explain how your product will make their life better. That’s all. Use the QVC formula.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Competitors who move faster can capture market share and secure customers you could have had. This also creates a toxic work culture, which infects productivity across the board.

Objectives and Key Results 124

Objectives and Key Results Government Strategize Launch 124

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. If these products aren’t what they want, they refine the search by selecting specific features.

Retail 124

Retail E-commerce Price Engineering 124

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 130

Commission Government Market share Engineering 130

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot.

Launch 64

Launch Government Strategize Sales 64

Hubspot

FEBRUARY 17, 2013

With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. The product will allow brands to create and run a variety of ads in a more automated and sophisticated manner, like they would on Facebook.

Launch 78

Launch Retail Networking Follow-up 78

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. For several years, I’ve been covering Yandex, Baidu and other search engines worldwide as they develop their search products with and without AI. Another key product in Baidu’s portfolio is Wenku.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 126

Legal Launch Trust Campaign 126

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 93

Objectives and Key Results Launch Campaign Growth 93

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. TAM (Total Addressable Market) is a tricky concept. Build a clear model to $100m ARR, ideally $300m ARR, with the traction and product you do have. Prove that with a bit higher ACVs, and a lot higher market penetration, you can eaily get to $100m ARR and beyond.

Launch 122

Launch Price Follow-up Market share 122

ConversionXL

JUNE 16, 2022

Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market. Marketing funnel. Where the campaign fits into your wider marketing and the customer journey (e.g., For example, let’s say for every new feature launch, you create a new landing page. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. You’ve nailed down the perfect strategy. Your team is feeling confident.

Go To Market 118

Go To Market Launch Follow-up Strategize 118

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration. Brand associations.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? How to innovate. Get MarTech!

Assembly Line 131

Assembly Line Launch Real Estate Electricity 131

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. R.I.P. Bing Chat. Copilot + Search.

Launch 104

Launch User Experience Engineering Market share 104

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

DECEMBER 29, 2022

Of Marketing. Of Product. Launch a truly great second product. Launch a more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? At least take market share. The best way to get out of a hole is to hire a great VP. A great VP of Sales.

E-commerce 118

E-commerce Healthcare Promote Launch 118

Hubspot

DECEMBER 8, 2014

But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share.

Product 78

Product Manufacturing Retail Start-ups 78

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We also separated brand and non-brand campaigns.

Territory 92

Territory Construction Agriculture Campaign 92

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

APRIL 16, 2023

That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players. powered features to search, and will share more details soon.”

Engineering 144

Engineering User Experience Technology Technology 144

Martech

JULY 25, 2022

That’s 15% more than the next highest category, household products. “[S]top More than eight in 10 say they plan to cut back spending by buying cheaper or fewer products in the next three to six months, according to The NPD Group. These gained 1% of market share in terms of sales dollars from June 10 to early July 10, according to IRI.

Customers 111

Customers Price Market share Launch 111

Hubspot

SEPTEMBER 18, 2018

When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users.

Networking 78

Networking Service Product Non-Profits 78

SaaStr

APRIL 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? . Lean on customer feedback loops to guide through unfamiliar markets. One example is from the earliest days of product development. Get creative about gathering feedback.

Manufacturing 111

Manufacturing Launch Growth Product 111