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How marketers can break free from decision fatigue

Martech

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Get the newsletter search marketers rely on. Processing.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

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G2 launches Market Intelligence dashboard

Martech

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. The second message is that marketing teams are overwhelmed. A lengthy list of Marketing Hub updates was unveiled at the events opening (perhaps the longest list of any HubSpot product).

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Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

Salesforce

Swati Bhalla, Salesforce Marketing Cloud launch lead . “I Thanks to Marketing Cloud technology, we have easy ways to rectify those errors.”. Oana Munteanu, senior marketing consultant. Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation.