Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 101

Launch Product Contact Follow-up 101

Gong.io

DECEMBER 15, 2022

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

Territory 62

Territory Cross-sell Sales Non-Profits 62

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Download This Kit.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks.

Territory 97

Territory Networking Campaign Launch 97

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

Martech

AUGUST 2, 2023

Brands and influencers did, however, rush to stake a claim in the new social territory. Most social media launches start from scratch and that can make it hard to get traction (consider Google Plus). “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.”

Entertainment 98

Entertainment Launch Territory Sports 98

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 100

Growth GTM SQL Strategic partnership 100

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 78

Territory Follow-up Strategize Launch 78

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: Nestle.

Electricity 101

Electricity Healthcare Territory Sports 101

Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Google launches location extension display ads for local businesses 2017: Some other display ads could be converted automatically to the new format when users were nearby.

Launch 85

Launch Engineering Gaming Territory 85

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. for each territory.

Territory 60

Territory Quota Lead generation Follow-up 60

Search Engine Land

MARCH 20, 2023

Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Amazon to introduce video ads in mobile-app search results — report 2019: The buy reportedly required a minimum $35,000 budget.

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5

Objectives and Key Results 82

Objectives and Key Results Launch Engineering Commission 82

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This might include increasing revenue, expanding your customer base, launching a new product, or entering a new market.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Example of Findability strategy and specific tactics by purchase funnel stage Key performance indicators Defining your key performance indicators (KPIs) will enable you to clarify objectives and track progress, ultimately leading to the initiative's launch.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

APRIL 25, 2018

In certain regions, a membership also includes free two-hour delivery of certain items through a service called Prime Now. Just yesterday, Amazon announced the launch of In-Car Delivery, which allows Prime members to have Amazon packages delivered to their cars if they're parked at home, work, or near other locations in your address book."

Territory 78

Territory Sports Manufacturing Networking 78

ConversionXL

JULY 10, 2019

how video habits vary by age, gender, or region). This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics. This article looked at video viewing habits of people globally, from teenagers to seniors. No extra statistics. Why did it succeed?

Technique 125

Technique Promote Presentation Education 125

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

PandaDoc

AUGUST 23, 2024

Scope Encompasses sales, marketing, customer success, and sometimes finance operations. Concentrated on the sales function, including tasks such as forecasting, territory management, and performance tracking. Sales process optimization, sales forecasting, territory management, implementing sales technologies, and performance tracking.

Strategize 52

Strategize Contract Territory CRM 52

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Such goals might include a revenue target or the acquisition of a market share. That’s why having a strategic sales plan is vital.

Strategize 62

Strategize Sales Quota Pipeline 62

Spiro Technologies

MARCH 29, 2024

How do you measure market share? Fast forward a hundred plus years and when we were doing some brand architecture, we decided that we wanted to launch multiple brands in different product categories and we said, “Hey, we need something, a brand structure that we could add stuff over time.” How do you measure market share?

Manufacturing 59

Manufacturing Up-sell Healthcare Market share 59

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Evaluate the competitive landscape Assess the competition within each vertical market you are considering. Your product is of service to the widest range of potential customers.

Niche 52

Niche Cross-sell Price Referrals 52

Heinz Marketing

JULY 20, 2020

Now, it sounds obvious in retrospect, but most companies were taking similar approaches, saying, here’s a new product launch, let’s put out a message and let’s send it to prospects and send it to customers. So, the first thing we say is, you need to be situational.

Pipeline 120

Pipeline Sales Up-sell Inside sales 120

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It’s really just a launching point for the next thing. It is staggering. Even at spectacular scale, they’re still growing at 30%. Azure has been gaining on them rapidly and is growing a double that rate.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. Choosing the beachhead segment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

NOVEMBER 30, 2012

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Take a look at ten companies which have traveled successfully across the globe with their marketing! Dankeschön, Facebook. 6) McDonald's.

Territory 78

Territory Trust Consult Drivers/motivators 78

Search Engine Land

JANUARY 3, 2023

Google launches Question Hub for U.S. 2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On Blekko Launches New Tablet Search Engine “izik”. 5, 2010: Liveblogging The Google Nexus One Phone Launch.

Launch 84

Launch Engineering Drivers/motivators Territory 84

SaaStr

JUNE 28, 2019

When we looked at what was going on, we can tell you that our eastern region performed just as well as they have done in the past. David Skok: But our western region didn’t, so they missed planned. They are profit, cash, growth, and market share. Then you dive in a second, you say, okay, so what happened there.

Price 53

Price Cross-sell Up-sell Start-ups 53

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). Use sales planning software to create a realistic plan for capturing market share.

Minimum Viable Product 96

Minimum Viable Product Strategic planning Territory E-commerce 96

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share. Watch the demo

Price 52

Price Profit margin Territory Cross-sell 52

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share.

Objectives and Key Results 115

Objectives and Key Results Click Through Rate High impact Drivers/motivators 115